Tesco Personal Care | Customer Insight

  • AT A GLANCE SUMMARY
    • Tesco personal care
  • SHARE OF SHOPPERS
    • Tesco share of shopper by demographics
    • Tesco share of shopper by TV region
    • Tesco penetration of shopper by household characteristics
    • Tesco share of shoppers by other characteristics and ACORN classification
  • CONVERSION AND NON-CONVERSION
    • Tesco conversion of visitors to main user by demographics and region
    • Tesco conversion of visitors to main user by household characteristics
    • Non-converting customers
  • PROFILE OF SHOPPERS
    • Tesco profile of shoppers by television region
    • Tesco profile of shoppers by household characteristics
    • Tesco profile of shoppers by other characteristics and ACORN classification
  • LOYALTY
    • Tesco loyalty of main users by demographics and region
    • Tesco loyalty of main users by household characteristics
    • Tesco basic drivers of loyalty and disloyalty
    • Tesco detailed drivers of loyalty
  • COMPETITION
    • Cross sector competitor dynamics
  • APPENDIX
    • Definitions
    • Methodology
      • The selection of parliamentary constituencies
      • The selection of enumeration districts
      • The selection of respondents
      • Post survey weighting
    • Further reading
    • Ask the analyst
    • Global Retail FreeView
    • Verdict consulting
    • Disclaimer
  • TABLES
    • Table: Key performance indicators for Tesco Visitor share 2008–12
    • Table: Tesco changes in visitor share (%) 2008–12
    • Table: Tesco changes in main user share (%) 2008–12
    • Table: Visitor and main user penetration of ACORN classification (%) 2012
    • Table: Tesco changes in conversion rate (%) 2008–12
    • Table: Tesco changes in non-conversion rate (%) 2008–12
    • Table: Main stores non-converters use instead of Tesco 2012
    • Table: Tesco visitor and main user profiles by ACORN classification (%) 2012
    • Table: Tesco changes in loyalty (%) 2008–12
    • Table: Tesco changes in disloyalty (%) 2008–12
    • Table: Tesco drivers of loyalty 2008–12
    • Table: Tesco drivers of disloyalty 2008–12
    • Table: Tesco detailed drivers of loyalty 2012
    • Table: Cross sector matrix shopping 2012
    • Table: Other retailers used 2012
    • Table: Sample sizes by sector 2012
  • FIGURES
    • Figure: Visitor share 2008–12
    • Figure: Main user share 2008–12
    • Figure: Visitor share by demographic group 2012
    • Figure: Main user share by demographic group 2012
    • Figure: Tesco visitor share by television region 2012
    • Figure: Tesco main user share by television region 2012
    • Figure: Tesco visitor and main user share by household tenure 2012
    • Figure: Tesco visitor and main user share by number of people in household 2012
    • Figure: Tesco visitor and main user share by children in household 2012
    • Figure: Tesco visitor and main user share by number of cars in household 2012
    • Figure: Tesco visitor and main user share by working status 2012
    • Figure: Tesco visitor and main user share by marital status 2012
    • Figure: Conversion rates 2008–12
    • Figure: Conversion rates by demographic group 2012
    • Figure: Tesco conversion rates by region 2012
    • Figure: Tesco conversion rates by household tenure 2012
    • Figure: Tesco conversion rates by number of people in household 2012
    • Figure: Tesco conversion rates by children in household 2012
    • Figure: Tesco conversion rates by number of cars in household 2012
    • Figure: Tesco non-conversion rates 2008–12
    • Figure: Tesco non-conversion rates by demographic group 2012
    • Figure: Demographic profile of non-converting Tesco visitors 2012
    • Figure: Regional profile of non-converting Tesco visitors 2012
    • Figure: Tesco visitor profile by demographic group 2012
    • Figure: Tesco main user profile by demographic group 2012
    • Figure: Tesco visitor profile by region 2012
    • Figure: Tesco main user profile by region 2012
    • Figure: Tesco visitor and main user profile by household tenure 2012
    • Figure: Tesco visitor and main user profile by number of people in household 2012
    • Figure: Tesco visitor and main user profile by children in household 2012
    • Figure: Tesco visitor and main user profile by number of cars in household 2012
    • Figure: Tesco visitor and main user profile by working status 2012
    • Figure: Tesco visitor and main user profile by marital status 2012
    • Figure: Loyalty 2008–12
    • Figure: Tesco disloyalty 2012
    • Figure: Loyalty by demographic group 2012
    • Figure: Tesco loyalty by region 2012
    • Figure: Tesco loyalty by household tenure 2012
    • Figure: Tesco loyalty by number of people in household 2012
    • Figure: Tesco loyalty by children in household 2012
    • Figure: Tesco loyalty by number of cars in household 2012
    • Figure: Tesco – other personal care stores used
    • Figure: Preference stores 2012
    • Figure: Sectors shopped 2012

Brief

Published by
Verdict
Published on
06 Jul 2012
Product code
CM00218-055
Pages
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