UK Consumer Insight 2010: Asda Clothing

  • AT A GLANCE SUMMARY
    • Asda Clothing
  • SHARE OF SHOPPERS
    • Asda share of shopper by demographics
    • Asda share of shoppers by television region
    • Asda share of shoppers by household characteristics
    • Asda share of shoppers by other characteristics and ACORN classification
  • CONVERSION AND NON-CONVERSION
    • Asda conversion of visitors to main users by demographics and region
    • Asda conversion of visitors to main users by household characteristics
    • Non-converting customers
  • PROFILE OF SHOPPERS
    • Asda profile of shoppers by television region
    • Asda profile of shoppers by household characteristics
    • Asda profile of shoppers by other characteristics and ACORN classification
  • LOYALTY
    • Asda loyalty of main users by demographics and region
    • Asda loyalty of main users by household characteristics
    • Asda basic drivers of loyalty and disloyalty
    • Asda detailed drivers of loyalty
  • COMPETITION
    • Cross sector competitor dynamics
  • METHODOLOGY
    • Basic methodology
    • The selection of parliamentary constituencies
      • Metropolitan county
      • Other 100% urban
      • Mixed urban/rural
      • Rural
    • The selection of enumeration districts
    • The selection of respondents
    • Post survey weighting
  • TABLES
    • Table: Key performance indicators for Asda in clothing
    • Table: Asda change in visitor share (%) 2006 - 2010
    • Table: Asda change in main user share (%) 2006 - 2010
    • Table: Key performance indicators for Asda in clothing
    • Table: Asda change in conversion rates (%) 2006 - 2010
    • Table: Asda change in non-conversion rates (%) 2006 - 2010
    • Table: Main stores non-converters use instead of Asda 2010
    • Table: Asda visitor and main user profile by ACORN classification 2010
    • Table: Asda changes in loyalty 2006– 2010
    • Table: Asda changes in disloyalty 2006– 2010
    • Table: Asda drivers of loyalty (%) 2006 – 2010
    • Table: Asda drivers of disloyalty (%) 2006 – 2010
    • Table: Asda detailed drivers of loyalty 2010
    • Table: Cross sector matrix shopping 2010
    • Table: Other retailers used 2010
    • Table: Sample sizes by sector 2010
  • FIGURES
    • Figure: Asda visitor share 2006 - 2010
    • Figure: Profile of clothing shoppers % – by gender 2006-2010
    • Figure: Asda visitor share by demographic group 2010
    • Figure: Asda main user share by demographic group 2010
    • Figure: Asda visitor share by television region 2010
    • Figure: Asda main user share by television region 2010
    • Figure: Asda visitor and main user share by household tenure 2010
    • Figure: Asda visitor and main user share by number of people in household 2010
    • Figure: Asda visitor and main user share by children in household 2010
    • Figure: Asda visitor and main user share by number of cars in household 2010
    • Figure: Asda visitor and main user share by working status 2010
    • Figure: Asda visitor and main user share by marital status 2010
    • Figure: Asda conversion rates 2006 – 2010
    • Figure: Asda conversion rates by demographic group 2006 – 2010
    • Figure: Asda conversion rates by region 2006 – 2010
    • Figure: Asda conversion rates by household tenure 2006 – 2010
    • Figure: Asda conversion rates by number of people in household 2006 – 2010
    • Figure: Asda conversion rates by children in household 2006 – 2010
    • Figure: Asda conversion rates by number of cars in household 2006 – 2010
    • Figure: Asda non-conversion rates 2006 – 2010
    • Figure: Asda non-conversion rates by demographic group 2010
    • Figure: Demographic profile of non-converting Asda visitors 2010
    • Figure: Regional profile of non-converting Asda visitors 2010
    • Figure: Asda visitor profile by demographic group 2010
    • Figure: Asda main user profile by demographic group 2010
    • Figure: Asda visitor profile by region 2010
    • Figure: Asda main user profile by region 2010
    • Figure: Asda visitor and main user profile by household tenure 2010
    • Figure: Asda visitor and main user profile by number of people in household 2010
    • Figure: Asda visitor and main user profile by children in household 2010
    • Figure: Asda visitor and main user profile by number of cars in household 2010
    • Figure: Asda visitor and main user profile by working status 2010
    • Figure: Asda visitor and main user profile by marital status 2010
    • Figure: Asda loyalty 2006 – 2010
    • Figure: Asda disloyalty 2010
    • Figure: Asda loyalty by demographics 2010
    • Figure: Asda loyalty by region 2010
    • Figure: Asda loyalty by household tenure 2010
    • Figure: Asda loyalty by number of people in household 2010
    • Figure: Asda loyalty by children in household 2010
    • Figure: Asda loyalty by number of cars in household 2010
    • Figure: Asda – other clothing stores used 2010
    • Figure: Preference stores 2010
    • Figure: Sectors shopped 2010

Company Report

Published by
Datamonitor
Published on
23 Mar 2010
Product code
CSVT0106
Pages
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