Future Broadcaster Web Strategies

  • OVERVIEW
    • Catalyst
    • Summary
  • KEY MESSAGES
    • Broadcasters are investing in OVPs for near-term revenue and long-term survival
    • Effective management and monetization of web video is a pain-point for broadcasters
    • The white-label OVP market is solving this challenge, but is crowded
    • OVPs have a selection of potential routes to market
  • INTRODUCTION
    • 2009 in summary: web video hits primetime
      • Hulu
      • YouTubeYouTube is the absolute 800lb gorilla and elephant-in-the-room of online video. As broadcasters have moved into online video with projects such as Hulu and the BBC’s iPlayer, Google’s YouTube platform has continued to grow its vast international web audience.
      • BBC iPlayerIf Hulu is establishing a gold standard in the US market for the delivery of broadcast-quality web video, then the BBC’s iPlayer platform is creating an equivalent benchmark in Europe.
      • Comcast and TV Everywhere TV Everywhere is the natural extension of the iPlayer or Hulu service for an MSO with a billing relationship with the end user. Initially a joint initiative from Time Warner and Comcast, it brings conditional access and authentication to web video services, based on a user’s subscription to premium broadcast services.
      • MLB.tv
  • CUSTOMER IMPACT: UNBLOCKING THE STREAM
  • COMPETITIVE LANDSCAPE: THE OVP MARKET IS CROWDED AND DIVERSE
    • Heavyweight, broadcast-focused video-publishing platforms
      • thePlatform
      • ExtendMedia
      • Move Networks
      • Digitalsmiths
    • Middleweight video publishing platforms
      • Brightcove
      • Ooyala
      • Kaltura
      • Honorable mentions
  • GO TO MARKET FOR OVP VENDORS
    • The in-house hurdle: persuading the media company not to build from scratch
      • Optimizing revenue
    • Channels to market
    • Recommendations
      • Recommendation 1
      • Recommendation 2
      • Recommendation 3
  • APPENDIX
    • Definitions
    • Methodology
    • Further reading
    • Ask the analyst
    • Datamonitor consulting
    • Disclaimer
  • FIGURES
    • Figure: Hulu’s growth: October 2008 to October 2009
    • Figure: Hulu’s changing viewer profile: average minutes and number of videos viewed per month
    • Figure: YouTube’s US growth by volume of streams continues to dominate the market, while Hulu is number two

Report

Published by
Datamonitor
Published on
23 Dec 2009
Product code
DMTC2293
Pages
Please wait...

$3395

Multi-user License $8488