Introduction

Marketplace success is heavily contingent upon delivering what the consumer wants, when the consumer wants it, where and how the consumer wants it. Datamonitor’s new TrendSights research identifies and interprets the eight consumer mega-trends and 40 sub-trends shaping the future consumer and innovation landscape. Watch the webinar recording: http://bit.ly/trendsightswebinar

Features and benefits

• Identify the key mega-trends, trends, and sub-trends that are shaping the future consumer and innovation landscape.
• Appreciate the importance that trends play in forming successful new product development and marketing strategies.
• Understand the effect of counter-trends and trend crossover, and how they represent significant opportunities or threats.
• Witness on-trend innovation and marketing in the form of best-practice product examples from across the entire FMCG spectrum.

Highlights

Unless linked to a concrete consumer benefit, innovation can lead to costly failure. A new product failure rate in consumer packaged goods of around 80% captures the inherent challenge facing the industry.

The bigger-picture "mega-trend compass" provided by TrendSights helps reduce the problem of understanding consumer behavior to its essential components with an appropriate framework to structure analysis and determine areas of opportunity and threat.

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Your key questions answered

• Why is an understanding of consumer trends crucial for my business? How can I apply trend analysis to product development, or marketing?
• What do consumer trends tell me about the future?
• What are the most important trends shaping the future FMCG industry?
• What is Datamonitor’s approach to trend mapping? How has this changed over time?
• How do trends interact with each other? Where are the most significant points of intersection and what does this mean?