Introduction

This slide deck focuses on the important questions concerning consumers’ behavior regarding salary accounts. Product penetration, choice of channel, the drivers of product and provider choice, and the barriers to adoption are all covered in this deck to ensure that the reader knows What Consumers Want from a salary account in their country of interest.

Features and benefits

• Build a customer-centric strategy by learning what consumers want and need from a salary account.
• Identify new opportunities in the salary account market through a better understanding of what consumers demand from this product.
• Gain a deeper insight into the salary account market through country-level data across income and age groups.

Highlights

Top 10 financial services providers by salary account market share.

Channel analysis including channel of opening and channel usage by activity.

Essential product and provider features.

Your key questions answered

• What features do consumers demand from a salary account and a salary account provider?
• What channels do consumers use for their regular banking activities?
• How likely are consumers to switch salary account provider in the next six months?
• What channels do consumers use for researching and purchasing salary accounts?
• Why do consumers decide not to have a salary account?