This case study on Wrigley's 5 brand of gum forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on how the company has maintained a leadership position in the gum market by focusing on innovation, and how its latest product launch, 5, has achieved success by marketing a multi-sensory offering.
Key reasons to purchase this research
- Gain insight into the methods used by important industry players to give them a competitive edge
- Identify specific areas for operational improvements
- Capitalize on the knowledge of experienced companies when entering a new niche or market