Opinion

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Type Product title / description Pub Price
Expert View
Expert View

Evolving attitudes in man maintenance

In recent years, the British male grooming market has rapidly evolved, becoming one of the most exciting categories within the personal care space. Products designed for men are no longer confined to functional hygiene products, but now encompass a widening range of exciting and meaningful solutions designed to tap into the growing complexities of today's modern man.

Published By Datamonitor
24 Apr 2015
Expert View
Expert View

Rabobank's success with gamification lite

It can be difficult to offset the seriousness of financial services through gamification. Recognizing this, Rabobank has focused on empowering customers with knowledge through "subtle gamification."

Published By Datamonitor
24 Apr 2015
Expert View
Expert View

Barclays aims for loyalty with Blue Rewards

Barclays' new rewards program Barclays Blue Rewards offers cashback to holders of its current accounts and other products. This is likely to prove more effective at retaining existing customers than acquiring new ones.

Published By Datamonitor
24 Apr 2015
Expert View
Expert View

The power of the beard

The male toiletries market is predicted to see a compound annual growth rate of 3.4% over 2014-19. One of the key reasons for the steady growth of this market has been the rising popularity of facial hair such as beards and moustaches. Consumers are challenging attitudes towards facial hair, creating new opportunities for brands to innovate with products that meet these evolving needs.

Published By Datamonitor
24 Apr 2015
Expert View
Expert View

Beyond hygiene: prolonging textile lifespans

Consumer attitudes surrounding their approach to laundry have traditionally been focused on clothing cleanliness. However, in today's cost-conscious society, consumers are increasingly looking beyond clothes hygiene and scent to consider how they can best preserve and prolong the lifespan of their clothing, reducing the need to regularly replace damaged and over-washed garments.

Published By Datamonitor
24 Apr 2015
Expert View
Expert View

Self-directed investors still need help

The mass affluent segment is believed to be the primary target group for robo-advisors and brokerage platforms. But some HNW individuals also opt to self-direct. The key is to develop a successful strategy when approaching them.

Published By Datamonitor
23 Apr 2015
Expert View
Expert View

LGBT wealth in China: an untapped opportunity

Due to the sheer size of China's mass affluent population wealth managers need to implement more refined strategies to narrow in on desirable segments, such as the country's lesbian, gay, bisexual, and transgender (LGBT) community.

Published By Datamonitor
23 Apr 2015
Expert View
Expert View

Analyst interview: The Global Wealth Market in 2015

Senior Analyst Bartosz Golba has recently been working on our "The Global Wealth Market in 2015" report. Here we ask him more about what he discovered and the key trends to look out for over the course of the year.

Published By Datamonitor
23 Apr 2015
Expert View
Expert View

Brokers must retain trust after acquisition

UK brokers must strive to maintain the trust of new customers after making an acquisition, especially those who may have had a particular affiliation with the acquired firm.

Published By Datamonitor
22 Apr 2015
Expert View
Expert View

PLA Innovation of the Week: a revolutionary cigarette that heats tobacco instead of burning it

It is no secret that smoking is bad for you, but R.J. Reynolds Revo is the first tobacco-based cigarette that may reduce the health risk of smoking. This new "unconventional cigarette" heats tobacco instead of burning it, so it releases tobacco-flavored vapor instead of cigarette smoke. New in the US, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
21 Apr 2015

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