Opinion on Consumer Packaged Goods

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Type Product title / description Pub Price
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Can South Korea's Missha get back its "past glory" from new markets?

Touted as South Korea's "first successful budget cosmetics brand," Missha has recently had a tough time maintaining its dominating status in Asia Pacific. Recent news reveals that Missha has reported a loss in operating profit, sales, and net profit, resulting in it being overtaken by rivals The Face Shop and Innisfree as a leading low cost cosmetic brand in South Korea.

Published By Datamonitor
27 Mar 2015
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PLA Innovation of the Week: coffee as art a new way to beautify your home-brewed latte

Baristas have been creating art out of foamy steamed milk for years, but doing the same at home can be difficult. Takara Tomy Arts' Deco Latte takes the coffee shop concept home with a latte art maker featuring 10 different designs to add a new touch to any latte, with no art skills required. New in Japan, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
26 Mar 2015
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PLA Innovation of the Week: a soap-infused paper towel that replaces a dishcloth or sponge

Kitchen dishcloths and sponges may have finally met their match. Bounty with Dawn water-activated detergent towels replace dishcloths and sponges with rugged, soap-infused disposable towels that are clean and germ-free. New in the US, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
17 Mar 2015
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Packaging challenges for OTC: some new packaging strategies in sensitive UK markets

OTC has been gently de-regulated in some categories over the last 10 years in the UK and at the same time competition has increased (at product level) while consolidation has occurred (at retail level). Retailer brands, such as Boots paracetamol at GBP0.49 a box, compete with established brands like Panadol Actifast at GBP2.99. So packaging can play a major, decisive role.

Published By Datamonitor
11 Mar 2015
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Sun care: the impact of the multifunctional trend in a traditionally functional category

Multifunctionality is a trend that is affecting a range of categories, and sun care is no exception. The need for convenient, easy-to-use, and cost-effective solutions is resulting in the increased incorporation of sun care benefits alongside other functionalities in the form of all-in-one solutions.

Published By Datamonitor
09 Mar 2015
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Product Launch Analytics Innovation of the Week: a brand new way to enjoy granola - in soup

In Asia, consumers are less likely to eat cereal for breakfast than soup or fish. New Nagatanien Soup De Taberu Granola ("Granola to Eat with Soup") takes a popular Western breakfast favorite and adapts it for Asian tastes with granola in an instant soup for breakfast or lunch. New in Japan, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
04 Mar 2015
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Forget craft beer; brewers go crazy over flavored malt "cocktails"

The beer industry's obsession with craft beer may have hit a peak of sorts with AB InBev's snarky Super Bowl ad mocking craft beer lovers as soft and undeserving of "brewed the hard way" beer like Budweiser. Controversy aside, large brewers now seem to be looking beyond craft beer as the next great growth opportunity by embracing new flavored malt beverages in cocktail-inspired flavors.

Published By Datamonitor
04 Mar 2015
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Three influential factors that are driving the growth of flexible packaging

Flexibles-based packaging is showing growth and diversity in applications in what appears to be all markets worldwide. Sustainability is the main driver (flexibles are typically lighter than other comparable formats), although the recyclability of flexibles is under scrutiny. Regardless, there is a step change in its many constructions that is underway this decade that is worth reflecting upon.

Published By Datamonitor
02 Mar 2015
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Kirin Brewery displays its strategic failure: misjudging consumer trends

Japan's beer overall market has been shrinking for over a decade. Beer-makers in Japan have been facing great struggles to rekindle sales. At the beginning of 2015, major firms released their 2014 results, showing how strategic decisions made clear differences to growth. Kirin Brewery's results were not impressive, and look to have been caused by mistakes in its promotional and product focus.

Published By Datamonitor
02 Mar 2015
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Packaging Innovation of the Month: Tiger Tiger shows a simple pouch can change its stripes

In its most basic guise, the flexible pouch can sometimes be regarded as a commodity format and in some product sectors it is still seen as a rather budget option or perhaps used primarily as a refill pack. With a little attention to styling and decoration, however, it can become an attractive piece of packaging with real consumer appeal.

Published By Datamonitor
27 Feb 2015

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