Now that the celebrity fragrance craze has peaked, manufacturers have searched for other novel ways to promote new scents. Productscan Online reports this month on a new Egyptian fragrance which smells like cigarettes, while the Stilton Cheesemakers' Association has launched a specially commissioned fragrance. It appears that unusual fragrances have sniffed out an opportunity in the marketplace.
One of the more unusual fragrances to appear on the Productscan Database is International Ltd's Beautimatic Fragrance Pour Homme. Flouting usual conventions in masculine scents, this one is designed to smell like cigarettes. Available in Egypt, the scent flies in the face of the belief that most consumers would go out of their way to avoid smelling like cigarettes. Perhaps it could be used as an aid to stop people from smoking, with the user spraying the scent instead of lighting up!
Another unusual fragrance has been launched in the UK by the Stilton Cheesemakers' Association, which has commissioned a women's scent to promote its famous cheese. The association states the scent is wearable and doesn't smell as bad as a block of cheese, merely mimicking its earthy and fruity aroma. Presented in a glass bottle with a marbled appearance similar to that of blue cheese, the fragrance has base notes of yarrow, angelica seed, clary sage and valerian.
Over in the US, the HeadacheFree supplement, distributed by the HeadacheFree company, has been designed to help prevent migraines. The tablets were developed by a neurologist specializing in headache care and are said to offer a non-pharmacy solution in preventing migraines. HeadacheFree consists of a daily multivitamin formulated with magnesium and riboflavin, which it claims have been clinically proven to help reduce migraine suffering. The company notes that the best results are realized after 90 days of consecutive use; however some consumers may desire a product which offers a more immediate solution, given that a large number of sufferers would only consider this product when a migraine strikes.
StopFlash's Menopausal Hot Flash Relief spray provides another example of how non-medicinal supplements are taking off in the US. The menopausal product is designed to be sprayed in the mouth at the first signs of a hot flash or night sweat. It contains some unusual natural ingredients, such as black cohosh, chasteberry, dong quai, eleuthero, and licorice, which the maker says helps to calm and relax the body, reducing the stress associated with hot flashes and general hormonal imbalance.
The Eco Lips Energy Infused Lip Balm, launched by the US-based company of the same name, provides the user with a novel way to gain an energy boost. The lip balm delivers a mixture of caffeine, green tea and vitamin B12 through the lips, which the company says is one of the most absorbent parts of the body. It states that this provides a quicker surge of energy than coffee or energy food and drinks, and also entails less bathroom breaks than its beverage counterparts.
Staying in the US, Avon has come up with what is states is a new concept in nail color following the launch of the Instant Manicure Dry Nail Enamel Strips - a nail color that goes on dry. The 16 strips in the set are made up of an enamel top and base coat and come in various colors which when applied to the fingertips last for up to 14 days. The company touts various benefits over traditional nail varnish, including no streaking or drying and being more chip resistant. The enamel strips will be welcomed by consumers who have tried and failed to create the perfect manicure at home.