Rasna has entered the health drinks segment with the launch of Rasna Fruitplus, a fruit drink concentrate.
According to the company, the new concentrate contains fruit powder, vitamins, calcium and is fat-free. Rasna Fruitplus, which has been launched in four flavours, will be sold in bottled packs as well as pouches.
Piruz Khambatta, chairman and managing director of Rasna, said: "Since there is no one in the fruit-based concentrates segment, we will be competing mainly with the likes of Frooti, Mazaa and juice brands like Tropicana."