Rasna, an India-based soft drinks concentrate maker with a presence in about 40 countries, is looking at further expanding its global footprint by entering into the former Soviet Union countries and African nations. To enter these markets, the firm wants to set up joint ventures with local companies.
However, the company has refused to divulge any details pertaining to companies that it is in discussions with for setting up joint ventures.
Piruz Khambatta, chairman and managing director of Rasna, said: "There is a lot of potential still unexplored, especially in CIS (Commonwealth of Independent States that includes former Soviet states and Russia) and Africa. We want to have our manufacturing units there as most of these countries have a high customs duty of around 60%."
Earlier in 2008, the company established two international manufacturing plants, one each in Bangladesh and Egypt.
Rasna also said that it will expand its Devil's Workshop fast food chain and introduce fruit drinks concentrate in sachets to consolidate in the mass market segment.