Introduction

Reynolds American (RAI) is a holding company engaged in the manufacture and sale of cigarettes. The company operates either independently or through joint ventures in the US, France, Spain and Italy. For building long term shareholders value, the company is planning to increase its market share and revise the portfolio of its key tobacco operating subsidiaries.

Scope of this research

• Contains corporate strategy, value chain presence and SWOT Analysis
• Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors
• Includes information on suppliers/ partners, shareholding structure and key employees with biographies

Research and analysis highlights

RAI is the holding company formed to facilitate the merger of RJR Tobacco Company and Brown & Williamson Tobacco Corporation, the US subsidiary of British American Tobacco (BAT) in 2004.

RAI's wholly-owned operating subsidiaries are R. J. Reynolds Tobacco Company (RJR Tobacco), Santa Fe Natural Tobacco Company (Santa Fe), Lane Limited (Lane) and R. J. Reynolds Global Products (GPI).

RAI's research and development (R&D) expenditure increased from $48 million in 2004 to $58 million in 2007, at a CAGR of 10%. RAI's research and development activities are focused on creating efficient methods of preparing tobacco blends, as well as developing product enhancements, launching new products and introducing packaging innovations.

Key reasons to purchase this research

• Access all the important information and analysis on the company in a single report
• Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain
• Gain access to company's adjusted five year financial data along with key ratios and market capitalization