Introduction

H. J. Heinz Company (Heinz) has restructured itself since 2002, through divestment of its non-core US business and sale of its European seafood business, New Zealand poultry business and 16 manufacturing plants around the world in 2006-2007.

Scope of this research

• Contains corporate strategy, value chain presence and SWOT Analysis
• Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors
• Includes information on suppliers/ partners, shareholding structure and key employees with biographies

Research and analysis highlights

Heinz focuses its operation on three core product categories of ketchup and sauces, meals and snacks, and infant food. The company's major brands include Heinz, Ore-Ida, Boston Market ,ABC, Alden Merrell, Amoy, LongFong, and Plasmon.

In September 2007, Heinz Australia announced that it will be investing approximately $10 million to install a soup and meals line at its production facility in Wagga Wagga, New South Wales.

The trial production on these new lines is expected to commence by April 2008. Further, during the same period, Heinz sold its 49% stake in Olivine Industries, Zimbabwe to the Zimbabwean government. The company operates 78 manufacturing facilities across the globe.

Key reasons to purchase this research

• Access all the important information and analysis on the company in a single report
• Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain
• Gain access to company's adjusted five year financial data along with key ratios and market capitalization