Introduction

The Cato Corporation implemented the 'Lifecycle management' program engineered by Parametric Technology Corporation in February 2007. This program would enhance productivity across the company's entire supply chain and narrow down the time lag between conceptualization and commercialization.

Scope of this research

• Contains corporate strategy, value chain presence and SWOT Analysis
• Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors
• Includes information on suppliers/ partners, shareholding structure and key employees with biographies

Research and analysis highlights

Cato's merchandising team delivers 'on-trend' merchandise to its stores based on research on fashion trends, both style and color. This has enabled Cato to develop more fashionable products than its primary competitor, Fashion Bug. Direct sourcing helps the company to deliver quality merchandise at low cost to the consumer

The company lacks presence in the direct to consumer channels such as catalogs and web portals. The company operates the website 'www.catofashions.com' but uses it only as an information dissemination platform. Major competitors of the company have a significant marketing presence on the Internet.

The company operates in three segments of the retail value chain: wholesale (procurement of stock), operations and distribution (warehousing and transportation) and sales (physical stores operations) segment of the retail value chain.

Key reasons to purchase this research

• Access all the important information and analysis on the company in a single report
• Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain
• Gain access to company's adjusted five year financial data along with key ratios and market capitalization