Introduction

Fiscal 2007 proved to be a year of major change for Yahoo in terms of competing effectively in the changing online market. The company introduced a new customer-centric strategy that aims at leveraging its capabilities to make the most out of the growth opportunities.

Scope of this research

• Contains corporate strategy, value chain presence and SWOT Analysis
• Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors
• Includes information on suppliers/ partners, shareholding structure and key employees with biographies

Research and analysis highlights

Yahoo! is an internet and media communications company, offering internet services such as search and email. The company provides a range of services to individuals, including search, yellow pages, shopping, information, and entertainment and communication. Its major websites include Yahoo! Mail, Yahoo! Jobs, Yahoo! Search and Flickr, among others.

The company recorded revenues of $6,425.7 million in the fiscal 2006, an increase of 22.2% over 2005. The increase in revenues was due to growth in the number of visitors of Yahoo! Properties, fee paying users, and page views.

Yahoo announced its new strategy in December 2006 which is customer centric and aims at leveraging its capabilities to take advantage of the growth opportunities. Its new strategy includes the reorganization of its structure and management to align its operations with its customer segments: audiences, advertisers and publishers.

Key reasons to purchase this research

• Access all the important information and analysis on the company in a single report
• Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain
• Gain access to company's adjusted five year financial data along with key ratios and market capitalization